ABSTRACT
This chapter describes and explains the process of transforming British Airway's (BAs) military culture characterized by traditional values since its foundation in 1922, almost one century ago. It explains in detail the strategy which top management implemented to transform BA traditional values into entrepreneurism. British Airways' mission, in the past, was to be an efficient airline operating company. BA can trace its origins back to the pioneering days of civil aviation after the First World War. Its principal activities are the operation of international and domestic scheduled and charter air services for the carriage of passengers and cargo. Following a government review, Imperial Airways and BA were nationalized in 1939 to form the British Overseas Airways Corporation (BOAC). In its process of organic growth, BA has moved away from its traditional culture. BA is currently in the process of creating a business collaboration strategic alliance with Iberia.
