ABSTRACT
This chapter explores the tensions and dilemmas recognised in the contributions to the ethics of mainstreaming, to 'literacy' about food, to food and livelihoods, and to the rules of engagement and other drivers of innovation. It explores the ethical goods are goods deriving from systems of production that connect to ethical and not purely commercial considerations. Sometimes the actors in these chains of interaction have themselves a deep attachment to a set of ethical ideals that inspire them to adopt a particular production or trading system. The chapter examines that mainstreaming is the attempt to import the ethics that currently relate to ethical goods into the governance of the main systems of production, distribution and consumption that bring food to the majority of people. It also explores the standpoint that Northern consumers are detached from the processes involved in the production of food and often have little understanding of the origin of the food that they purchase.
