ABSTRACT
Digital governance involves the policies, processes, roles and responsibilities, guidelines, overseen by an organisation's board, that define the ways that the business opportunities and risks associated with digital technologies are guided and controlled. Digital technology has many well-documented advantages when used within manufacturing processes. It is also starting to increase the opportunities for mass customisation and personalisation. This is a major new marketing opportunity. A lot of organisations fear the leakage of strategic information and build their information security processes around this, designing protection that keeps unwanted visitors out. The most common compliance threat is probably that of the failure to protect personal information about employees and consumers. Digital technology also has the power to inflict direct damage on product, brand and employer-brand reputation. This damage is different from the indirect damage to reputation that can arise from compliance failures or the failure to protect websites from attack.
