ABSTRACT
Our current digital revolution, which in many ways is a phenomenon of both societal acceptance and technological brilliance, has brought with it a new spirit of possibility and optimism. Human communication and socialization through these new mechanisms, although at times consuming and overwhelming, have put a cultural premium on knowledge sharing and individual gratification. As technology and the Internet have matured, the efficiency of the "many-to-many" pattern has no doubt turned the net into an open forum for public self-expression and uninhibited idea generation. With smart phone technology swiftly turning into a societal addiction, the act of documenting life has now become cultural activity, and with it has taken the workflow of self-expression completely into the realm of social convention. In the digital age, consumers no longer adhere to being just sideline observers; they instead also increasingly assume the duty of contributors and producers as well.
