ABSTRACT
This chapter presents the case study which reports the design of a new social enterprise providing practical help and social connections to older people in a London Borough, reflects on how the application of co-creation principles is at the basis for a systemic change of the current welfare state model. The foundation of the UK's public services was created in the 1940s, when William Beveridge, economist and social reformer set out a vision for how Britain should be rebuilt after the Second World War. In developing the model for the service, the designer's role is to hold the thread of what is beneficial to the end users and the transformational principles of the concept. The service designer's role is also to communicate the case for investment from a visionary and emotional point of view. Designers have a significant role to play in the creation of new services and social value.
