ABSTRACT
This chapter explores the convergence between strategic design and design for services as a way to imagine, in the form of scenarios, new directions for the development of a system or a region. The design for services contributes with specific tools and competences to larger projects of strategic design that aim at introducing major changes in local patterns, behaviours and systems. The chapter provides several case studies that apply scenario building methods to the design of future services. It introduces the key characteristics of the design approach as they relate to the case studies, and explores the concept of community-centred design. The key objective and strategy of scenario building is to generate convergence among several players over a vision for the future, and it is a crucial practice in service co-design processes. Design thinking represents an approach to idea generation and problem solving that both designers and non-designers can develop and apply.
