ABSTRACT
A small group of industry experts had the conviction that there was a need to deliver a step change in value for customers wanting private health insurance in Ireland. They were convinced it was all about rethinking what were the norms in the industry and shaping a new business around it. Government policy towards health insurance was changing but remained unclear, costs to consumers were rising, and the products and services of each provider had become virtually indistinguishable from each other. GloHealth, wanted to be a business that provided the alternative way to private health insurance. At the centre of GloHealth was a team of highly respected experts from the field of health insurance. Delivering the best value health insurance in Ireland. This is achieved through effective distribution channel selection and management, rigorous efficiency with no unnecessary internal costs. In this way the customer pays the least for the best insurance that their money can buy.
