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Designing Future-Oriented Airline Businesses

DOI link for Designing Future-Oriented Airline Businesses

Designing Future-Oriented Airline Businesses book

Designing Future-Oriented Airline Businesses

DOI link for Designing Future-Oriented Airline Businesses

Designing Future-Oriented Airline Businesses book

ByNawal K. Taneja
Edition 1st Edition
First Published 2014
eBook Published 22 April 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315576725
Pages 308 pages
eBook ISBN 9781315576725
SubjectsEconomics, Finance, Business & Industry, Engineering & Technology
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Taneja, N. (2014). Designing Future-Oriented Airline Businesses. London: Routledge, https://doi.org/10.4324/9781315576725

Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage. Based on the author’s own extensive experience and ongoing work in the global airline industry, as well as through a synthesis of leading business practices both inside and outside of the industry, Designing Future-Oriented Airline Businesses sets out to demystify numerous concepts being discussed within the airline industry and to facilitate managements to identify and articulate the boundaries of their business models. It provides material from which managements can set about answering the key questions, especially with respect to strategies, capabilities and execution, and pursue an effective redesign of their business. As with the author’s previous books, the primary audience is senior-level practitioners of differing generations of airlines worldwide as well as related businesses. The material presented continues to be at a pragmatic level, not an academic exercise, to lead managements to ask themselves and their teams some critical thought-provoking questions.

TABLE OF CONTENTS

chapter 1|30 pages

Rethinking the Airline Business: Where Do We Stand?

chapter 2|22 pages

Recalibrating Passenger Value Requirements

chapter 3|20 pages

Positioning on the Customization Spectrum

chapter 4|28 pages

Progressing to Become Genuine Retailers

chapter 5|26 pages

Building Stronger Brands

chapter 6|22 pages

Addressing the Role of Loyalty

chapter 7|32 pages

Driving the Business Through Technology

chapter 8|16 pages

Preparing for Tomorrow

chapter 9|36 pages

Attaining Market Leadership: Thought Leadership Pieces

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