ABSTRACT
Motivational models assume that driving is a self-paced task and that drivers determine the amount of risk or difficulty they are willing to take. The theories indicate that road users are able to weigh a risk against other possible benefits of their behaviour - such as the amount of effort they will have to use, time profit, pleasure of driving, comfort or any other factor that may move them. In short, Fuller's TCI model takes account of the environment and specific driving situations; and it takes account of driver capabilities, including motivational aspects. Motivation plays an important role in traffic behaviour and is a strong influence on whether people will comply with regulations. If compliance with traffic regulations is not close to 100 per cent, the regulations must be enforced. However, the strategy changes of drivers also depend on their motivation and are strongly influenced by the energy or effort a person is willing to use in the driving task.
