ABSTRACT
This chapter introduces a case study of DHL Freight, the road freight division of the Deutsche Post DHL Group. DHL Freight is embarking on a journey of digital transformation to set a new standard regarding customer orientation, innovation, and efficiency. Having taken a completely new look at business models, processes, roles, and IT architecture, they collected fresh ideas that will help them prepare for the future. The Digital Capability Framework played an important role in defining the new strategic approach. DHL Freight is a subsidiary of Deutsche Post DHL. Where the road freight business is typically managed de-centrally and decision making is dispersed, the company has systematically aligned itself to meet the growing requirements of global customers and a global economy. In cooperation with the BTA and using the Digital Capability Framework, the board of DHL Freight has developed a strategy that establishes aspirations and guidelines for transforming the company.
