ABSTRACT
This chapter explores the acceptance models in other domains within information technology are reviewed, and the Unified Theory of Acceptance and Use of Technology (UTAUT) is used to assess driver acceptance of a driver assistance system. Based on this assessment, suggestions are made for refining UTAUT to make it more suitable for assessing acceptance of driver assistance systems. Applications of information technology and driver assistance systems share many important features: the user interacts with a technology that is often too complex to fully understand. It includes new applications are incorporated into an existing interaction between the user and the technology and both information technology and driver assistance systems seek to facilitate an ongoing task. The UTAUT model was validated for use in understanding acceptance and use of computer software by computer users in the USA. The UTAUT model, using age and gender as moderators, was examined in a pilot test with in-vehicle technologies.
