ABSTRACT
This chapter discusses some of the ways in which the power relationship is made to seem natural. It aims to give a glimpse into the concept of 'animal inferiority', and the use of conceptual power; in the form of singular words, sentences and statements. The chapter focuses on two of the many ways in which 'naturalness' is created: The White Paper was, according to the introduction, written in the light of 'increasing knowledge of the behaviour and needs of animals', and 'increasing consumer interest'. It examines how language is employed by the authorities to shape the human-animal relationship; how the exploitation of non-humans is being upheld through the use of conceptual power. Animals have intrinsic value regardless of the utility value they might have to humans. A political problem arises when values such as 'intrinsic value' and 'animal welfare' are emphasize as important, but at the same time as relative, and not meant to bring about significant practical consequences.
