Operational Implications of Culture
We begin with a quick review of partner selection, and then the process of team formation and its application to the development of network clusters. The second section of this chapter looks at the specific element of leadership styles. Our understanding of leadership has been expanded by the very interesting GLOBE study (House et al. 2000), which related leadership preferences to geographic clusters. Finally, the third section describes how these various cultural elements can form a distinct partnering culture which influences how firms and boundary personal or relationship managers approach new and existing partnerships.