ABSTRACT

This chapter outlines the main forms that resistance to technology has taken in the literature, together with some examples. A longitudinal study conducted by Davis, Bagozzi and Warshaw (1989) found evidence to support the assertion that technology use can be predicted from only three theoretical constructs, namely behavioural intention, perceived usefulness and perceived ease of use. The personal characteristics of individual people who use the system are therefore important to consider as drivers for resistance to technology. Social influence therefore may have an impact on how a technology is perceived by the users depending on the characteristics of the social group of which the users are a part. A common way of resisting a new technology is to argue that the technology will impair the quality of the product or service that the organisation provides. Asking multiple questions and pointing out flaws can be a form of resistance to new technology.