ABSTRACT
Chapter 5 examines how a DIY moral culture might fit in the context of a religious or spiritual self-identity. The chapter analyses how ‘believing’ bloggers narrate the formulation of morality in similar DIY moral terms to their ‘non-believing’ equivalents, emphasising ‘understanding’, ‘choice’ and the ‘self-invention’ of moral rules. Religious belief and practice are reduced from a blueprint for moral action to an interpretive and personal set of moral provisions. An important exception is the existence of an ‘anti-DIY’ fundamentalist group who invert the prevailing discourse of self as central ethical authority. Drawing upon Bruce (2008) and Bauman (1997), anti-DIY morality is argued to constitute an act of resistance against ‘postmodern’ forms of autonomous morality.
