ABSTRACT
Facebook's architecture is focused on disclosure. Disclosing oneself does open one up to criticism and ridicule, even when it is within the relative safety of Facebook. The view that the self-quantification movement is a means of self-improvement has a great deal of attraction for companies that make money out of user data. If we can see "post-privacy"' as the new norm, then we will be less susceptible to the meme that Facebook is taking something valuable from us. This "post-privacy" thinking emphasizes the importance of reputation management over privacy. But privacy conceded willingly is still a concession: a concession that has implications for both private and public life. There are a number of reasons to want to maintain personal privacy. Privacy and anonymity are also important in democratic societies. The growing concern over privacy is exacerbated in developing countries by high profile incidents of people making unwise choices.
