ABSTRACT
This chapter introduces Niels case suggests a possible intersectional pattern of media-use in everyday life related to food, consisting of health/disease, education, age and gender. It discusses on mediatisation in current media research. The chapter attempts to study how individuals actually use mediated food contents and texts, seeking to identify which media are important for them in relation to food and how media are combined in daily cross media use patterns. Many use the internet as an archive for food content. It also demonstrated that a mainstream media food user does exist, and that the fluffy term heterotopia makes possible an understanding of diversity in the details, as well as similarities on a structural level in media-user patterns and food preferences. Hegemonic sameness still exists in food preferences as well as in media-use. But when the two fields are combined, only the few price conscious consumers follow mainstream food and media consumption.
