ABSTRACT
This chapter focuses on the field of adult education and learning. It focuses on how shopping for food can function pedagogically, particularly in relation to identity and social change. It explores how shopping for food can help teach adults important things about themselves and their world. In the name of increasing international trade and the so-called free market, national governments worldwide are advised or choosing to dissolve subsidy programmes and marketing agencies which have supported small scale farms and local or national farming sectors. The chapter's focus was on adults who saw themselves as radical or critical shoppers. For participant's, food shopping was more than a process of self-identification and self-expression; it was also a process of resistance to perceived problems. Consumerism helps reduce racial and ethnic identities to commercializable differences which are marketed for the pleasure of members of other groups.
