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Foreign Direct Investment

DOI link for Foreign Direct Investment

Foreign Direct Investment book

Smart Approaches to Differentiation and Engagement

Foreign Direct Investment

DOI link for Foreign Direct Investment

Foreign Direct Investment book

Smart Approaches to Differentiation and Engagement
ByDaniel Nicholls
Edition 1st Edition
First Published 2012
eBook Published 22 April 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315582757
Pages 128 pages
eBook ISBN 9781315582757
SubjectsEconomics, Finance, Business & Industry, Politics & International Relations
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Nicholls, D. (2012). Foreign Direct Investment. London: Routledge, https://doi.org/10.4324/9781315582757

As the world continues to recover from one of the most dramatic financial crises in a generation, expanding corporations are increasingly, yet cautiously, seeking out international investment opportunities. At the heart of this fragile investment recovery lie trust and confidence. With an unprecedented number of investment promotion agencies and economic development organisations now competing for the attention and business of a more cautious and discerning investor audience, smart approaches to strategic differentiation, communication, engagement and investment services are becoming increasingly critical if these agencies and organisations are to succeed. At the same time, transparent and responsible approaches to investment, coupled with effective, compelling advocacy, are increasingly important to the success of companies’ investment projects. Daniel Nicholls’ Foreign Direct Investment offers an exploration of some of the key trends, issues and practices that are shaping the global FDI landscape. Along the way he provides insight into how economic developers and investors alike can make the most of their opportunities and mitigate reputational and communications challenges that can impede or hinder a successful investment. By presenting perspectives and priorities from both sides, Daniel Nicholls’ book bridges the ’investment gap’ by giving its readers an important insight into what matters to the other side. This book represents a smart investment for anyone involved.

TABLE OF CONTENTS

chapter |6 pages

Introduction

chapter 1|20 pages

FDI in a Downturn: Trends and Lessons Learned

chapter 2|16 pages

Place Brands: ‘Guarantors’ of Investment

chapter 3|14 pages

Protectionism and Neo-imperialism

chapter 4|12 pages

The Investor Perspective

chapter 5|10 pages

Politics and Public Diplomacy

chapter 6|18 pages

Where Next for FDI?

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