ABSTRACT
Most statistical data sets, surveys, indices and anecdotal evidence suggest that the global foreign direct investment (FDI) landscape is now formed by a somewhat ambiguous mix of cautious optimism and unwavering uncertainty. However, as the FDI landscape becomes ever more crowded and competitive, companies are now primarily on the look-out for locations that don't only sell and promote credentials, but solutions, too. FDI is certainly one important strand in the economic development mix, but it should be complemented by initiatives to spur micro-entrepreneurialism, too. Economic growth and development should also come from within markets, so economic development organisations should be considering not only how they can attract FDI, but also how they can spur and nurture domestic innovation and entrepreneurialism, or at least partner more effectively with organisations mandated with this task. Social media engagement needs constant, ongoing effort. Economic developers need to ensure that their lead-generation efforts are targeted and relevant to the market in question.
