ABSTRACT
It is, however, also important for the understanding of Frame Analysis to see how the frame analytic method that is illustrated therein is related to Goffman's entire oeuvre. Goffman chose to study the interaction order through the rules of behaviour that exist in society and that in different ways control how individuals interact with each other. Goffman describes the dynamics of face-work as a 'viable system of interaction', which is at the same time individual, social, and societal, and is represented as follows. While his social face can be his most personal possession and the center of his security and pleasure, it is only on loan to him from society; it will be withdrawn unless he conducts himself in a way that is worthy of it. Goffman calls these three measures, whose purpose is to rescue a performance, 'dramaturgical loyalty', 'dramaturgical discipline', and 'dramaturgical circumspection'.
