ABSTRACT
This chapter describes the interactive frame that seems to create prerequisites for a new interaction order on the Internet. It compares social interaction face-to-face with interaction in social media based in part on Goffman's frame perspective. It also compares the communicative frame that is applied in social media being in several ways similar to intelligence activities, and the reason for this is that it is based on a narrow transmission of impressions. Goffman's studies focus on interaction among people who are in immediate physical proximity to one another, so close that they can see, hear, and touch each other and smell each other's scents. The social information that an individual can acquire about another individual in face-to-face encounters is conveyed, as has been mentioned earlier, through two different kinds of expressions. Expressions given are verbal and symbolic, which the individual controls to a rather high degree and uses in order to express information.
