ABSTRACT
This conclusion presents some closing thoughts on concepts covered in the preceding chapters of this book. The book explains that multi-tasking modern consumers appreciate innovations that are centred on developing new versions of the prestige products and services they see as must-haves and that are available when they want them. Speed is critical; hence many relatively small business-led innovations seem to be more effective than large, path-breaking innovations spearheaded by a central R&D department. Gian Pietro Beghelli ascribes the company's success to its strengths in R&D, innovation, distribution and communication. Innovations are indispensable as they constitute the only way Beghelli can compete with giants like Philips and Osram. The book discusses for companies that have invested heavily in plant, materials and expertise, innovations in production methods and technology may pose a huge financial challenge and can make earlier inventions obsolete. The twenty-first century has significantly altered the corporate landscape and brought new stars to the fore.
