ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book proposes that neoliberal rationale plays an important part in the formation of present-day body culture. It shows that today's body culture comprises a number of policies, discourses, and practices that can be perceived in terms of economic and neoliberal governmentality. The book also focuses on policies, discourses, and practices that are designed to eliminate fatness or that contribute to that purpose in some way, such as the medicalisation of fatness and the obesity epidemic discourse; the economisation of health and healthcare; healthism; and postfeminism. The medicalisation and stigmatisation of fat bodies via the obesity epidemic discourse certainly benefits the market, but it also acts as a vehicle for neoliberal biopolitical governance, as the commercialisation of health services increases the need for the population to self-manage these aspects of their life.
