ABSTRACT
The challenges of persuading our management team to believe in the concepts should not be underestimated. Ensuring you know the level of recognition of our brand and the status of our reputation should be part of our asset management discipline. After all, once you take away the value of our assets from our current market value as an organisation then what are left with is a financial value of our brand and reputation. Customers may find the improving processes; changing attitudes and better communications give them a confidence boost very soon into the project. The industry analysts and media can equally very quickly respond positively to a more effective and sensitive management of their needs. Reputation management has begun to emerge as an issue for Web developers who are trying to invent ways to allow consumers to identify the best source of information and commerce. Every organisation should take great care of the oldest business value, our hard won reputation.
