ABSTRACT

The concept of relationship capital is important as it recognizes that relationships have a tangible value that must be protected. Often, managers attend courses in interpersonal skills, but do not draw on those skills because of their anger. In a state of rage and with a sense of aggrievement, they forget the long-term implications of their actions. They do not act as if they are protecting an asset with economic value. Nor do they recognize the liabilities they create when they let their temper go. The concept of relationship capital recognizes this value and provides an incentive to manage relationships. It provides a motive to invest in functional relationships and apply the social skills managers may otherwise not be motivated to apply. Attribution theory can contribute to our understanding of expectations. Attribution theory refers to where we attribute the cause of an action.