ABSTRACT
Hinduisms emergence in the United States, and as something of a world religion, can be marked by a wide array of socio-cultural phenomena, from the creation of Hindu student groups at virtually every major American college campus to the extraordinary proliferation of temples. Hinduisms mutation into a diasporic faith and a world religion is now being writ large in the Indian diaspora of the North, and nowhere is its rapid ascendancy more marked than in the United States. One of the least explored facets of Americanisation is how immigrant communities embrace the dominant idiom of literal-mindedness that pervades American society, and the irony and ambivalence of Steins remarks was lost on Indian Americans. It seems that multiculturalism is all but necessary and certainly desirable in the United States, but that India can do without such imports. Digital media technologies have thus created new interfaces for articulations of citizenship in a world where rules of civic engagement are still under negotiation.
