chapter  11
4 Pages

The Benefits of Effective Innovation

Figure 11.1 illustrates some of the potential innovation areas for professional service firms across the four dimensions of innovation.

As discussed in Chapter 1, there is a general lack of academic research on services innovation – research has been primarily focused on product innovation – although this is changing with the rising importance of services in Western economies. Therefore studies that confirm the correlation between innovation capabilities and business success are few and far between.