chapter  37
4 Pages

Challenge 5 – Ineffective Execution

Bank of America was formed in 1998 when the Californian Bank of America merged with Nationsbank of North Carolina. CEO Kenneth Lewis consulted widely with industry and academic experts before embarking on programmes to improve efficiency, through a Six Sigma programme (based on the philosophy that ‘Process and Competence will win’); and to boost revenues through a formalised system of product and service introduction, the Innovation and Development Team.