ABSTRACT
STORYLINE With the concept of the Sustainable Enterprise and America’s Interface, the world’s largest modular carpet manufacturer, as a practical example of ‘Living Economics’, we come to the culmination of the western economic path. Interface, as the other cases we have introduced, is an exemplar of a microeconomic seed corn for a new macroeconomic paradigm. What makes cases like Interface highly relevant for our Integral Economics, is not only their innovative practice, but it is the unique demonstration of how a critical conceptual and philosophical revision of mainstream economic theory, has led to a new path-breaking practice. In the case of Interface, by now a global icon of the sustainable enterprise, its commitment to redesigning the enterprise according to nature’s principles, thereby not only restoring but also ‘giving back’ to the earth, makes it a formidable exemplar for a Living Economy.
