ABSTRACT
The Islamic Republic of Iran Broadcasting Organisation (IRIB) was made responsible for the promotion of population objectives and service information, and for mobilising and maintaining societal support by acting as a conduit for elite-societal engagement. International population discourses were increasingly adopted and replicated, in particular the socio-economic, sustainable development, and global sustainability security paradigms. Iranian officials, elites, ministers and bureaucrats grew increasingly aware and convinced of the linkages between population growth, sustainable development and security, making the same causal connections as their international counterparts. The health network was in place to provide family planning services, the Ministry of Education helped raise literacy rates and provide training, the mass media improved the public's access to information and the factor in this was international support for family planning and population. The tactic of personalising the national situation, reframing macro concerns in micro perspectives, cultivated a broad-based societal awareness and understanding of population growth's impact at all levels.
