ABSTRACT
This chapter focuses on the label-making facet of discourse, namely the ability of concepts such as 'Muslim' and 'Islam' to structure sensemaking and inform reality. Discourse is an instrument of sensemaking. The goal of sensemaking is to stay in contact with context, to integrate past and present, and to link oneself to others, that is, to give meaning to the social world and to oneself in it when facing specific actors, relations and practices which characterize the situation. A discursive view on workplace diversity also implies that identity is nothing fixed but linked to processes of creating a concept of 'self' and 'other' in a specific situation and within certain boundary conditions. The chapter focuses on the 'blind spots' of current Human Resource Management (HRM) discourse on 'Muslim individuals' and 'Islam' as related to the labels available for meaning-making.
