ABSTRACT
This chapter provides a critique of policy in a way that combines the philosophical and instrumental aspects. It argues that ultimately there are tensions between policy rhetoric relating to older people, the experiences of ageing individuals and the realities of their day-to-day lives when using social work and social care services. The chapter suggests that policy is an important basis for shaping society's perceptions, attitudes and support for changing demography and which guide the roles and responsibilities for individuals, groups and communities dealing with the challenges of later life. It considers the dynamics outside of policy through closer examination of co-production and what this means from the older person's perspective. The chapter looks at some of the specific developments in social policies and care practices in response to ageing that not only underpin but are driving social work and social care practice. Personalisation requires stakeholders to engage in a process that transforms the way social care is viewed.
