ABSTRACT
This chapter explores the phenomenon of amenity and lifestyle migration has been the motivations underlying the desire to relocate. It discusses the concepts of lifestyle mobilities and imagination. The chapter explores how these conceptualizations can broaden the theoretical scope of lifestyle migration and enhances people understanding of the reasons underpinning its growing popularity and provides insights on the issues and conflicts, which accompany its expansion. In advocating the term lifestyle mobilities, the author argues for a more broadly based theoretical perspective than is evident in current conceptualizations of lifestyle. This broader perspective necessitates not only an understanding of lifestyle migrants' mobility performance but also the mobility management strategies that they develop and use to enhance their 'motility' or mobility potential. A key aspect of the modern world is the flows of information and images in the mass media, which provide vast and complex repertoires of images and narratives to tourists and lifestyle migrants throughout the world.
