ABSTRACT
This analytical chapter argues that changes to organizational values and business practices, envisaged by environmental entrepreneurs, should also encompass reforming the process of organizational decision-making to construct more ‘robust’ decision outcomes that enhance corporate performance. Effective internal governance and decision-making requires the commitment and involvement of the internal stakeholders – the ‘social efficiency’ of organizational employees. What is then required is an enhanced decision-making methodology labelled ‘Organization Decision Enhancement’ (ODE). The result is a collaboratively-oriented decisionmaking set of procedures.
