ABSTRACT

This chapter highlights the process of exporting knowledge and values on Corporate Social Responsibility (CSR), based on a preliminary case study of a Norwegian corporation that has faced several managerial challenges in this process. It provides an exploration of the export and editing of CSR, related issues between subsidiaries within multinational companies (MNCs). It is based on preliminary findings from a study of a Norwegian multinational in the paper industry. Norske Skog, which means Norwegian Forest Industry in English, was established as a pulp and paper company in 1962 at the rural town of Skogn in the middle of Norway. The chapter discusses how actors in Norwegian MNCs construct CSR, related identities and organizational recipes when the corporation transcends its national borders and local institutional context. Neo-institutional theory describes business environments as constituted by a technical and an institutional component. The technical environment exercises output control on the market, rewarding organizations for efficiency and effectiveness.