chapter  3
16 Pages

Strategic Planning: Positioning for a Sustainable Future

A constant challenge in an unpredictable and changing world is the ability for organizations to be able to deal with and sustain their momentum in an uncertain future. One way of doing this is, as far as possible, to predict and prepare for uncertainty. For example, some trends will remain the same, and in these instances contingency plans can be used to respond to situations that are predictable. Some uncertainties can be eliminated through a variety of means including political lobbying, acquisitions, mergers, divesting and transferring risk to others. A third area for concentration is to build the organization’s capacity to respond flexibly and adapt to changes arising from the social, technological, economic, environmental or political environment.