ABSTRACT
The organisations were already functioning effectively at various stages of development so their current planning would make clear what their current models were and how they related to the models. It is important to be respectful to participant organisations and recognise their current achievements. The purpose of the initial assessment was less to be scientific' but to create an entry point for the venture, a friendly bouncer, bouncing the organisations in. Current practice in each organisation is informed by particular theories, however implicit, whether they are seen as just practice', no theories at all', or simply unacknowledged. And managers using separated roles and structures draw on traditional organisation and business theories. The Business Model is based on in neo-classical economics theory and extensive theories and practice around social value. It could capitalise on offering different positive choices' with a broader CVP, which also recognises that quality begins with the immediate customers and leads back to funders.
