chapter  1
12 Pages

Theoretical Reflections on the Study of Grassroots Political Communication

This chapter compares three categories of media organisations and six categories of media outlets looking at the amount of media coverage they granted the five protest events. It shift to a more interpretative analysis of media coverage in discussing the role that mainstream, radical left-wing and alternative media had in the formation of public identities with regard to mobilisations against precarity in Italy. The chapter looks at communication flows involving the passage of media contents related to protests from one media outlet to another. It focuses on media contents going from alternative to radical left-wing and mainstream media and, on the contrary, going from mainstream and radical left-wing to alternative media. The chapter analyses the construction of public identities of protestors and activists involved in Italian mobilisations against precarity across three categories of media organisations and outlets: mainstream, radical left-wing and alternative ones. Mainstream media sporadically reported the language related to precarious workers elaborated during mobilisations.