ABSTRACT
This chapter provides an overview of existing research, which has taken the role of photography and videography seriously in relation to tourist activities. It then go on to outline the history of where philosophers from Descartes to Bergson and Deleuze, believe memory to be located, moving chronologically from a static, files in the mind' theorization to an approach that emphasizes the ongoing process of becoming in conjunction with stimuli from cultural artefacts, such as DVDs, and the present. The chapter explores how video technologies can alter tourists' understandings of underwater space and the memories they develop of embodied actions and experiences, acquired whilst SCUBA diving on holiday. It is becoming common practice for learner divers to be filmed in the most popular diving resorts, such as Koh Tao and Phuket, Thailand, particularly during the final stages of the Professional Association of Diving Instructor (PADI)'s, Open Water course.
