chapter  5
16 Pages

Platforms as business models

Looking at existing frameworks, the business model canvas provides a good strategic management tool. It is generic enough to work with different types of business models, linear and non-linear, and can be applied to start-ups or corporate environments. Platforms enable a wide range of interactions among their ecosystem participants. The platform should be optimized to maximize the number of core transactions and supporting interactions. A platform is supported by key enablers across all the stages of the rocket model. The design of a 'frictionless' payment experience is therefore critical to the overall success of many platform businesses. Platform businesses provide a unique opportunity to manage cost effectively and provide a long tail of products or services. The quality of the matching is critical to the success of the platform. While early adopters may be more interested by the concept and availability of relevant platform participants, matching becomes increasingly important as the platform scales.