ABSTRACT
This chapter discusses whether 'rurality', as defined within hegemonic discourses might be useful to make sense of experiences and representations of everyday life of women and men living in an area defined as rural by such hegemonic discourses. It starts by shortly describing hegemonic discourses on the rural. The chapter presents relevant discourse, analytical theory on rurality, the empirical context, and the methodology used. It shows that hegemonic discourses on rurality, in other words, are not capable of meaningfully making sense of everyday life and place perceptions in a small town in Finnmark - even if the region in accordance with different hegemonic discourses is geographically 'remote', small and sparsely populated. The chapter shows that a place reinvention is taking place in Vadso among inhabitants striving to produce other stories of what it is like to live in the northernmost part of the country.
