Creating ‘The Land of the Big Fish'

This chapter tells the story of how Soroya, an island on the harsh coast of Finnmark in Northern Norway, has created itself as 'The Land of the Big Fish'. It demonstrates how entrepreneurial tourism projects can be created through new alliances and new combinations of tradition and invention, nature and culture, the local and the global. The chapter demonstrates the complexity of such processes, involving creative practices, new relations, negotiation and place reinvention. It addresses the discourse on tourism innovation - especially in rural areas. The chapter explores the more general methodological and theoretical discourse on entrepreneurship and innovative processes, and how these are connected to creative practices within the particular contexts of particular places. It applies a relational perspective on entrepreneurship. The chapter argues that people need to base research on entrepreneurship and innovative processes on the experience and categorization of different positioned actors.