ABSTRACT
This chapter investigates the mediatization of politics in the context of the 2009 European Parliamentary (EP) election campaigns. The chapter also investigates and compares the framing of politics as a strategic game and whether there is a correlation between an interpretive journalistic style and the use of pro-and anti-European Union (EU) frames during the 2009 EP election campaigns. 0The chapter also investigate and compare how the media across a number of member states framed the European Union, and whether there is a correlation between an interpretive journalistic style and the Medias framing of the EU. The chapter studies shown that in all investigated member states of the EU, the media to varying degrees intervened and shaped their coverage of the 2009 EP election campaigns according to their own needs and logics rather than those of political parties and candidates.
