ABSTRACT
This chapter explores four different practices of empowerment, which demonstrate both the local nature of the performances and their constitutive relationship with the broader socio-cultural context and other practices. They are, M'hudi, Reyneke, Seven Sisters, and Stellenbosch Farmers Winery. Through these the chapter explores different components of Broad-Based Black Economic Empowerment Act 2004 (B-BBEE), specifically direct empowerment, human resource development and indirect empowerment and analyses their particular practice of empowerment, considering motivations and impacts. Through land ownership Seven Sisters gains more power over their business with the eventual goal being to produce their own wine and so capture more of the value-added processing profits as well as having more control over the ethics of production. Earthbound/Tukulu, like Reyneke, was established prior to the formal B-BBEE requirements and guidelines that came in in 2004 but its relationship with the multinational drinks producer and distributor Distell has established a very different practice of empowerment in terms of scale, relations, impacts and motivations.
