ABSTRACT
This chapter deals with the process of strategic management within an international context. It discusses the strategic implications of M E Porter's model of comparative national advantage. The chapter presents some of the types of international operation and modes of entry available to enterprises. It analyzes the multinational company, describing its various forms and listing some of its key strategies. Multi-domestic strategies are pursued in which national subsidiaries are permitted a high degree of independence from the parent company in determining their own product-market, brand, marketing, supply chain, manufacturing, and operational strategies. The chapter explores with a discussion of a variety of implementation issues. It examines an ethnocentric approach may be correlated with the use of the centralized hubs. The chapter describes the polycentric approach may be correlated with the use of the decentralized and co-ordinated federations, and the trans-national organizations. It presents a geocentric approach may be correlated with the use of the co-ordinated federations and the trans-national organizations.
