ABSTRACT
This chapter begins as an investigation into whether the National Health Service (NHS) is balancing the critically important informational relationship between individual privacy and collective transparency and whether its approach is fit for purpose. It argues that to address the problem of 'privacy' being imposed on society as an individualistic concept, we must apply technology as an impartial vehicle to deliver choice. The chapter presents a proposal that is based on the principle that 'collective transparency' and 'individual privacy' are complementary, and this proposal is characterised by the proposed implementation of proactive rather than reactive measures. It suggests that technology is an impartial governance layer for dispersal of intelligence gathered from collective transparency, and should be positioned as complementary to individual privacy through accessibility to the WIi Fit and MIi Fit portals. Acceptance of power for the individualistic viewpoint would set the default control with individuals, who would only reveal information that directly benefited them individually.
