ABSTRACT
In 1966 American political scientist Jack Walker lamented the way in which elitist democratic thinking was crowding out classical theory in scholarly discourses. This investigation has demonstrated that political contexts constructed around the workings of strong and inclusive membership parties represent a democratic operation of society which is fundamentally different from democratic systems founded on more elitist thinking and lacking such political infrastructure. In high-touch services markets where interdependent market actors facilitate overlapping or partially overlapping production and consumption processes the simplicity of price as a proxy for the dynamics of the market is inadequate to fully understand the nature of clearing mechanisms even in an idealised market. Henneberg claims to be inspired by relationship marketing (RM) perspectives when he provides such an account of the political market as a whole. He terms this arena the supra-market of politics a sphere which he sees as being made up of different sub-markets, namely, the electoral market, and the activism market.
