Introduction

This introduction presents an overview of the key concepts covered in the subsequent chapters of this book. The book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors, building on, and updating, the framework introduced in Birkin, Clarke and Clarke. It describes an array of techniques ranges from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. The book offers examples by which spatial analysis methods can be used to predict the sales turnover of a new outlet and its impact on existing outlets. It introduces a broad review of other techniques for site location analysis including analogue, regression and spatial interaction or gravity models. The book focuses on how developments in consumer use of technology might impact on store location in the future.