ABSTRACT
The Internet has become a global medium enabling tourists to obtain information about the agritourism offer of any farm around the world. Undoubtedly, individual websites of agritourism farms and special vertical portals have become perfect tools to provide information about products and services offered by agritourism farms. Running an agritourism business consists in offering and selling tourism products and services related to a farm or agricultural production. An agritourism product is a tangible product made or processed on an agritourism farm. The process of creating an offer of an agritourism farm involves selection of products and services, appropriate exhibition of the offer and selection of the target segment of recipients. It is also necessary to adjust the offer to recipients’ changing preferences. The offers of agritourism farms published on the Internet are a perfect database for analysis of complicated processes related with the market of agritourism products and services.
